With all the measurements that seem to have some content marketers frazzled, such as pageviews, retweets and engagements it’s easy to forget the real goal of content marketing – driving sales. In fact, according to Demand Metric, content marketing is a highly effective strategy that generates nearly three times as many leads as traditional outbound email marketing. However, most of us just aren’t getting those types of results with our efforts.
ClearVoice has so kindly put together a visual learning tool to help improve the impact your content marketing will have on to your bottom line.
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