A/B testing stands for “Always Be Testing,” right? Of course I’m being tongue in cheek, but split testing is and should be a huge part of your marketing efforts.
The headline, CTA button, or even the color scheme of your landing page, PPC ad, or even email could be a flop or a win with your audience until you test it. You can’t afford to throw darts in the dark. Not considering the significance of your investment – be it with time, energy, and/or financial resources.
Success in A/B testing requires a commitment to experimentation and iteration. It’s important to keep the process continuous so that you are always navigating your campaign blind spots and maintaining an open mind. The following infographic from Digital Marketing Philippines gives an overview of how much power you can strap on with your A/B testing efforts.
Embedded from Digital Marketing Philippines