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LinkedIn: Marketing Madness Bracket [Infographic]

Great News - LinkedIn has launched its annual (this is the company’s first year to publish), Marketing Madness: Buzzword Beaters’ bracket. To get into the NCAA March Madness spirit, the social media company created a bracket that pits the most overused buzzwords against each other for a fight for the

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5 Awesome Way Thank You Pages Will Boost Conversion

Conversion, conversion, conversion!  The three C’s to any online marketing campaign. Yes, do your happy dance or have a mental party, but don’t think your job is done - yet.   You are on a role.   Your page visitor is already strolling down that “yes” path, they are engaged, and seemingly loving

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3 Effective Ways to Use Chatbots to Increase Your Marketing Efforts

The first word that comes to mind when thinking of chatbots, is most likely “annoying.” We all have encountered them at one time or another, those pesky little windows that pop up when you are visiting a website. You know the one I’m referring to - the one that claims

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7 Reasons You need To Let The Data Call The Shots In Your Marketing

Great… Just what you needed right now. Right? Ol’ Caitlynne coming along and telling you how much you need to change your approach to this whole online marketing thing. Just as you were starting to not suck at doing it the old way.. Sorry. It’s kinda my job, but I’ll make it worth

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How much marketing automation technology is too much?

In this high tech push-of-a-button day and age, it’s easy to get pulled into the hype of all the latest and greatest of automation technologies. However, even with all of that automation technology right at your fingertips it won’t make us better marketers if we aren’t actually using it. So how

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A Novice’s Path to Landing Page Optimization

I’m positive you have heard the following before, if not a gazillion times: Optimize your landing pages. Write killer headlines. Test everything. Even though these mantras have been shoved down every internet marketers throat from Florida to Tim-Buk-Too, I’d wager to say that the majority of those reading this very post haven’t

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Top 3 Tactics That No Longer Work for Digital Marketers

Growing up in Florida, I can’t count the times I heard the phrase, “Just wait ten minutes and the weather will change,” which of course was true but that’s besides the point. In this case the phrase also fits very neatly into the world of digital marketing. Trends and tactics

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