Just what you needed right now. Right? Ol’ Caitlynne coming along and telling you how much you need to change your approach to this whole online marketing thing.
Just as you were starting to not suck at doing it the old way..
Sorry. It’s kinda my job, but I’ll make it worth your while. Promise. 🙂
This one mostly comes with it’s own reward too. Because if you do it right, the day to day “grunt work” of your marketing just sort of goes away.
Seriously. It’s like having an Uber Nerd hiding in your office who wants nothing more than to see you get things right and become a true hero to your customers.
(Which won’t suck at all, because remember. Happy, satisfied customers have a habit of spending more money, more often.)
In a word: Sweet Loyalty!
Ok, here we go. Sit back, and get ready to jump clear out of the guesswork era and into the data driven, digital age!
Personas: Learn Them, Live Them, LOVE Them! Keeping an eye on your data will help you get a feel for the actual people spending money in your business.
More importantly, WHY..
Build “avatars” of who they are. Male/Female? Age? Education? Motivation to purchase? It all adds up to a better understanding of what makes them tick (and how to profit wildly from their business with you).
Many will even give them “Pet names” and dive into their hypothetical life experience and dreams for the future..
Watch the numbers on your landing pages! Learn techniques like split testing and hire a solid copywriter to up the game. Then KILL the versions that don’t perform. The savings add up in a hurry and besides, who likes wasting money when you don’t have to?
Tweak your Facebook audiences: It astounds me the amount of business owners spending good money on bad targeting. This is a GREAT time to be picky. Sort out the people not likely to want what you provide..
The BEST companies straight up bribe new customers.. Cash in a paper bag? Not really. I’m talking coupons. Fully 85% of customers admit to looking for a coupon when making a decision to use a new product or service.
Was It Something I Said? Strategies like retargeting prospects who checked you out in the past, and even re-engaging past customers are showing
Dynamite results with most of the people I’ve been speaking with.
Pro Tip: Treat “refunders” well, It’s counterintuitive, but it’s a VERY good idea.
Get personal! Once you hone in on your top customer avatars, don’t be shy when it comes to “speaking their language”. Use their words, commiserate on their problems. You will shoot straight to the front of the line if they know you “get” them..
Try anything once (twice if it works): Get out of your familiar sandbox and try things like Search, Display Ads, and Print. Just because what you’re doing now works does NOT mean that other things won’t.
Hey, for all you know, trying something new can give you a whole new stream of income and maybe even be better than what you’re doing now.
Stranger things HAVE happened. I could think of a few wild success stories that only came to pass AFTER the fourth o fifth traffic source tested..
Well, there you have it, 7 solid tips for making big data your..
Now go forth and prosper for pete’s sake, You deserve it!
And when you do, come back and tell us what worked for you and what didn’t. We would love to hear all about your successes and even those road bumps you hit along the way.