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Twitter Looking to Boost Ad Promotions with Video

App installs are a key goal for the $101 billion global app industry, whose downloads rose 35% to 194 billion last year from 2016, according to researcher App Annie. According to researcher Pelham Smithers, game developers are especially most interested in app install metrics. This is especially true this year

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Social Media Cheat Sheet [Infographic]

Managing a brand presence on social media is no longer an option for the majority of small businesses. Without utilizing social media, it’s practically impossible to both acquire and maintain a steady customer base. Social media is more often than not a complex medium to understand. There are several aspects to

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Hottest Social Media Trends of 2017

It would be an understatement to say that social media platforms have had an impact on today's digital marketing efforts. A huge understatement. In 2016, the social media craze has continued to rise with more than 2.3 billion active users and more of which 1.9 billion are mobile users. The numbers simply

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Top 3 Tactics That No Longer Work for Digital Marketers

Growing up in Florida, I can’t count the times I heard the phrase, “Just wait ten minutes and the weather will change,” which of course was true but that’s besides the point. In this case the phrase also fits very neatly into the world of digital marketing. Trends and tactics

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Live Video Marketing: Yes, You Can Do It!

We have talked about live video before, however we’ve never taken an in-depth look into the genre.  It seems everyone, including some pretty hefty brand names are dipping their toes in the preverbal live video waters. From major media organizations like Buzzfeed to independent beauty product sellers, streaming video’s potential

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