App installs are a key goal for the $101 billion global app industry, whose downloads rose 35% to 194 billion last year from 2016, according to researcher App Annie. According to researcher Pelham Smithers, game developers are especially most interested in app install metrics. This is especially true this year being that the video game industry is facing declining revenues due to stricter game approvals in China.
Reddit, a social news platform, rolled out an ad performance bundle that includes app installs as a campaign goal for the first time, per a company announcement.
It should come as no surprise then that Twitter is investing more in its mobile app promotion (MAP) platform into making its platform more transparent to advertisers and users. This is all in an effort to help marketers with direct response advertising, Ned Segal, Twitter CFO, said during a Morgan Stanley Technology, Media & Telecom Conference Call with investors on Feb. 26.
Video ads already made up more than half of Twitter’s total ad allowance in the past year, and the company see video content as part of a media mix that both engages users and keeps them informed, thus urging them to post more tweets.
Have you used video ads in your social media networking strategy? Did they work or flop? We would love to hear more about your trials and successes below in the comments.