Long gone are the days where social media platforms such as Facebook and Twitter are banned from the workplace environment. Instead businesses are looking towards them more as sources for advertising their businesses. Millions of visitors land on social media sites each and every day, which equates to millions of opportunities to gain their business.
UnifiedSocial.com is predicting that more than $10 billion (that’s with a B) will be spent on social media advertising by the year 2017.
A report done by BI Intelligence in 2013 analyzed the state of social media and made predictions on where it is headed. The report acted as an all-encompassing guide as well as a study of the advertising ecosystems for Twitter and Facebook. The report also included Tumblr and studied how it was becoming a blossoming medium for advertisements. BI Intelligence also studied how mobile platforms are also a vital part of social media advertising.
Read more at http://www.bloggingtips.com/2014/08/19/utilizing-full-power-social-media-advertising/#LpDuIIJDgA3bmAJ0.99
If you are still on the fence about the value of social media, these new statistics from HubSpot should help sway you:
1. 27% of total US internet time is spent on social networking sites.
2. 15% of total US mobile internet time is spent on social networking sites.
3. Social media produces nearly double the marketing leads of trade shows, telemarketing, direct mail or PPC.
4. Social lead conversion rates are 13% higher than the average lead conversion rate.
5. 21% of marketers say that social media has become more important to their company over the past 6 months.
6. 74% of all marketers say Facebook is important to their lead generation strategies.
7. Companies that generate more than 1,000 Facebook likes also get close to 1,400 website visits daily.
8. 52% of all marketers have found a customer through Facebook in 2013 so far.
9. On Facebook, brand posts achieve 50% of their reach within 30 minutes.
10. 85% of Facebook fans of brands recommend them to others, compared to 60% of average users.
11. 43% of all marketers have found a customer on LinkedIn in 2013 so far.
12. 36% of all marketers have found a customer on Twitter in 2013 so far.
13. 59% of Twitter users have visited B2B tech brand sites, compared to only 40% of average internet users.
14. 25% of consumers who complain about products on Facebook or Twitter expect a response within an hour.
15. Women (48%) are more likely than men (43%) to regularly check out a brand’s social page.
16. 23% of marketers are investing in blogging and social media this year—a 9% annual increase.
17. Approximately 46% of online users rely on social media, when they make a buying decision.