A marketing automation platform can be both one of your most helpful technologies and your biggest headache (if you are not careful). However, in this stage of the game, marketing automation is no longer a luxery but a necessity to have in order to succeed.
Marketing automation platforms allow marketers to focus one what’s important rather than the mundane tasks of pushing buttons to make things “go.” Brands that use marketing automation tools on a regular basis have seen an average increase of 68% in customer engagement and a 77% increase in their conversions, according to an infographic by social media management platform Oktopost.
As the infographic suggests, it’s not enough just to send data from your website and email campaigns to your marketing automation platform. Your automation platform is only as good as the data that you load into it.
If you have tracked your leads, you will notice that 55% of them have started on some sort of social media platform – that’s were Oktopost’s infographic comes in.
To better understand why social media is often the missing piece of the marketing automation puzzle, take a look at the infographic below: