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Social Media Cheat Sheet [Infographic]

Managing a brand presence on social media is no longer an option for the majority of small businesses. Without utilizing social media, it’s practically impossible to both acquire and maintain a steady customer base. Social media is more often than not a complex medium to understand. There are several aspects to

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Snapchat will be up for a redesign to make it easier to use – per CEO Evan Spiegel

Snapchat's founder and current CEO, Evan Spiegel, admitted Tuesday that the company's sole app is too difficult to use and promised to redesign it.  This is a pretty startling announcement to change some of the app's core features less than a year after the company went public. "One thing that we

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Instagram Memories – Another Snapchat Copy?

It's Déjà Vu all over again!  Another day, yet another seemingly blatant copy of a Snapchat feature by Instagram. The Facebook owned photo sharing app on Tuesday debuted Archive, which allows it's users to move posts that have been previously shared to a private stashed archive. As Instagram explains, it allows users

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Hottest Social Media Trends of 2017

It would be an understatement to say that social media platforms have had an impact on today's digital marketing efforts. A huge understatement. In 2016, the social media craze has continued to rise with more than 2.3 billion active users and more of which 1.9 billion are mobile users. The numbers simply

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Live Video Marketing: Yes, You Can Do It!

We have talked about live video before, however we’ve never taken an in-depth look into the genre.  It seems everyone, including some pretty hefty brand names are dipping their toes in the preverbal live video waters. From major media organizations like Buzzfeed to independent beauty product sellers, streaming video’s potential

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