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FTC Action Alleges Violations of the Restore Online Shoppers’ Confidence Act Against Internet Marketers

At the Federal Trade Commission’s request, a U.S. district court has temporarily stopped a group of marketers in Nevada and California from conducting business using “FREE” trial offers and health claims that the FTC charges are deceptive and illegal to pitch green coffee bean extract and another dietary supplements.  The

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Online News Consumption Changing from Curiosity to Spoonfeeding

Information these days doesn’t get found. It finds you. That’s the conclusion based on new internal data released by the New York Times, which shows their home page visitors dropping from over 140 million in early 2011 to just over 80 million in 2013. The reason is because “readers increasingly find

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The Psychology of Colors in Marketing [Infographic]

Color is a meaningful constant for sighted people as well as a super powerful psychological tool.  Your choice of colors for sales pages, landing pages, etc can either send a positive or negative message, encourage sales, calm a crowd, or make an athlete pump iron harder. Countless studies have found that

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