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FTC Reminds Lead Generators of the Agency’s Commitment to Policing Commercial Surveillance

FTC Reminds Lead Generators of the Agency’s Commitment to Policing Commercial Surveillance

Lead generators and digital marketers, beware.  The issue of legitimate data use, reasonable expectations, disclosures, affirmative consent, data privacy compliance and lead generation best practices are still front-and-center at the Federal Trade Commission. Among the most sensitive categories of data collected by connected devices are a person’s precise location and information

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