Contempt Action Against Dietary Supplement Marketers
FTC lawyers require that dietary supplement marketers possess a “reasonable basis” for making representations pertaining to the purported health benefits of dietary supplements and nutraceuticals. More specifically, marketers must possess “competent and reliable scientific evidence.”
The Federal Trade Commission also requires that marketers comply with stipulated Read More
The Federal Trade Commission recently released “Disclosures 101 for Social Media Influencers.” The guidance is accompanied by informational videos and emphasizes the agency’s commitment to enforcing compliance with the Endorsement Guides.
The publication is specifically directed at social media and online influencers. It should be of interest to brands, agencies used Read More
The Federal Trade Commission has not been shy when making it known that it continues to devote substantial resources to police the Endorsement Guides and multi-level marketing schemes.
Endorsement Guide Enforcement
In October 2019, the FTC announced that it dropped the hammer on marketing practices of a company that allegedly used bogus Read More
A recent decision from the U.S. Court of Appeals for the Seventh Circuit could potentially have a significant impact on the ability of the Federal Trade Commission to obtain monetary restitution against marketers for unfair or deceptive conduct.
The underlying case involved allegations by the FTC directed toward the operator of Read More
The Federal Trade Commission aggressively investigates and enforces health-related advertising claims. On September 10, 2019, FTC lawyers announced that warning letters have been sent to three companies that sell oils, tinctures, capsules, “gummies” and creams containing cannabidiol, a chemical compound derived from the cannabis plant.
According to the FTC, each company has Read More
To say that inbound sales calls are booming right now would be an understatement. At the time of writing this article, over $60 billion is being spent on inbound sales calls annually.
In fact, growth is occurring so rapidly that companies are scrambling to find more calls! Naturally, the savvy affiliate Read More
PayPerCallers.com is Your Gateway to the Pay Per Call Community
Here at OfferVault we understand better than most that many affiliates have been left behind on the recent explosion of growth in the Pay Per Call space. So what exactly can an affiliate do to catch up with this latest industry Read More