Infographics are great tools for SEO. Any site owner that wants to improve their site metrics and eventually their rankings should be using infographics to some degree.
Reason #1 – Infographics Increase Stick Rates
The new school of SEO practice put a heavy emphasis on stick rates (amount of time a visitor spends on your site). If visitors are staying on your site it means they like the content (or at least are intrigued enough to stay – content that makes people mad also has a high stick rate) Good stick rates tell the search engines your site’s content is good!
Reason #2 – Infographics are Viral by Nature
Thinking about creating a link bait piece? Want to build super high quality links? Infographics can do both for you. Put some thought into creatingagreatinfographic and your site will be rewarded with traffic and links your competitors only WISH they could have.
Reason #3 – Infograhics Get Liked (or stumbled, or shared, or tweeted)
Ok ok, so maybe this one is just an extension of #2. This one is technically #2.5 then. People really “like” infographics. They’re pretty, interesting, and fun to learn from. It only makes sense that this type of content get’s socially “liked” more than traditional articles.
Soical signals have proven to be very influential in search engine rankings. Increase these and you’ll likely see increased organic results too.
There you have it. 3 (or 2.5 depending how you look at it) AMAZING SEO benefits to creating infographics. These are great and all but what good is an article on “graphics” without some actual graphical material? It only makes sense.
Here are some killer infographic examples from various industries:
The image below isn’t the entire infographic. Click the link above to check out the whole thing. It may not be your favorite topic, but there’s a lot to learn from this one. It’s very easy to read. It has very clear graphical cues that guide your eye. There are a lot of infographics out there that suffer from a clear organizational flow.
This one may not contain as much “data” as the one above, but it’s very very pretty. This is a visually appealing stick rate magnet. How you display the data is just as important as what data you’re displaying.
There are countless infographics about some very serious topics. That’s all well and good, but there’s nothing wrong with having a little fun with your topic either.
Let us know what you think of these examples in the comments below. Got any great infographic ideas?
This Article was brought to you by: Dustin Bow
Dustin Bow is on the cutting edge of Internet Marketing. His 8 years of experience in SEO, affiliate marketing, teaching, and consulting combines to create a unique voice in our industry. He writes from an “in the trenches” perspective any level of marketer could find useful in their own campaigns.