Anatomy Of A Lead Gen Arbitrage Campaign

Lead generation arbitrage has exploded onto the affiliate marketing scene as a powerful way to monetize users like never before. On the face of it the structure looks a little bit complicated, but once you dig down it’s quite logical and makes a lot of sense. Let’s walk through it.

Start With A Soft-Sell Landing Page

Don’t jump right into what you’re selling. Get your conversions warmed up first with a highly targeted and relevant page that doesn’t start pushing your exact product immediately. It’s tempting to launch right into it – believe me, I know it is. But this soft sell page will help you get them warmed up and ready to bite when you move on to the next step.

Go For The  Hard Sell

Once they’ve gone past the soft-sell, it’s time to really drive your proposition home. It’s time for a harder sell. Tell them what you’re offering. Let them know exactly what they can expect to receive from you in exchange for giving out their personal information.

Introduce The Offer Wall

Having two offer walls is a crucial part of this strategy. The first one should ask for basic information, including their email address. At the same time, introduce your micro continuity programs and some cost per action items. It’s crucial to make sure that these are all hyper-relevant to your basic offer. The micro continuity and CPA items can be more niche, but they must be something that will be interesting to the demographic that clicked on your initial link.

The Confirmation Email

Make sure that you have an auto-send email program set up that will automatically send a confirmation email as soon as you receive information from a prospect. This confirmation email should include some additional details and push them to confirm their email address to continue receiving your special information.

The Second Offer Wall

Your second offer wall asks them to confirm their email address, which means double opt-in. Double opt-in narrows your list down to the most qualified leads, all without you having to actively select anything about them. These are people who have elected to receive your emails not just once, but twice – a very strong self-selected group.

You can add CPA and micro continuity offers here as well. The same issues exist that were present at the first offer wall. You’ll need to keep these hyper-targeted and relevant as well for best results.

Welcome Email

Once you’ve got them double opted in, it’s time to start solidifying the relationship. Make sure that you have everything set up to auto-respond right up to this point so that the process is able to occur on the user’s timetable. He or she wants this now – don’t disappoint! Also make sure to thank them. People love to be appreciated!

The Follow Up

This is where you make your real, big deal pitches. You’ve got your audience hooked now, but that doesn’t mean you can pitch anything at them and they’ll buy. You need to make sure you’re only sending out carefully targeted information and that it’s worded in such a way that it will appeal. You don’t always have to hard sell – sometimes a softer sell may be enough. Know your target market and word everything accordingly.

So how does this all work in practice? Ryan Gray over at IMGrind was one of the original pioneers of this strategy and he’s got a great case study on it. Working with a new website in the business development and work from home niche, he was able to generate $61,796.49 in revenue over a period of two months or so. Read about it: http://www.imgrind.com/lead-generation-arbitrage-website-61796-case-study/

Have you tried lead generation arbitrage? Share your thoughts in the comments!