Matomy Media Group Acquires Mobile Affiliate Network MobAff

MobAff’s proprietary mobile marketing technology will be integrated into MATOMY unit MediaWhiz’s award-winning affiliate network

NEW YORK and TEL AVIV (July 9, 2013) — Global performance marketing company Matomy Media Group today announced the acquisition of Fort Myers, Fla.-based mobile affiliate network MobAff. MobAff will be integrated within MediaWhiz, a leading North American performance marketing agency acquired by MATOMY earlier this year. The acquisition of MobAff will bolster MediaWhiz’s burgeoning mobile performance marketing practice, which launched in March 2013.

As part of the acquisition, MobAff founder Alexander Tsatkin, along with other members of the company, will relocate to MediaWhiz’s New York City headquarters. MobAff’s proprietary mobile marketing technology will be integrated into MediaWhiz’s award-winning affiliate network.

“MobAff’s mobile optimization technology and strong expertise in mobile affiliate marketing will be a huge asset to MediaWhiz’s growing mobile performance marketing practice,” said Ofer Druker, CEO of Matomy Media Group. “We are impressed by MobAff’s strong presence with advertisers and affiliates, as well as the technological solutions it has developed. I am confident that this acquisition will benefit the MATOMY and MediaWhiz customer bases, offering our advertisers and affiliates cutting-edge technologies — alongside other performance marketing products we have developed — as well as greater audience reach and effective results in their mobile advertising campaigns.”

Founded in 2011, MobAff works with leading advertisers and affiliate networks in the United States and internationally to help them efficiently generate and deliver leads and acquire customers. The company offers mobile cost-per-action and cost-per-lead (CPA and CPL) marketing services in display, push, search, click-to-call and more.

“Joining MediaWhiz is a great opportunity for us to work with an industry leader in performance and affiliate marketing,” said MobAff founder Tsatkin. “We look forward to collaborating with our MediaWhiz and MATOMY colleagues to help affiliates and advertisers optimize their mobile lead generation and customer acquisition campaigns.”

“We’re thrilled to bring the MobAff team’s mobile performance marketing expertise and technology into MediaWhiz,” said MediaWhiz CEO Hakan Lindskog. “Mobile is the future of performance marketing, and our acquisition of MobAff puts us on track to becoming the industry leader in delivering high-value mobile customer acquisition and traffic monetization solutions for advertisers and affiliates.”

About MobAff
Founded in 2011, MobAff meets the market demands for a performance-driven affiliate network that understands the mobile landscape. Leveraging more than seven years of experience in cost-per-acquisition (CPA) marketing across all major online marketing channels, including affiliate marketing, search, social media and display advertising, MobAff utilizes proprietary technology and tracking solutions to help advertisers and affiliates optimize their mobile lead generation and customer acquisition campaigns.

About MediaWhiz
MediaWhiz is North America’s leading performance marketing agency. The agency helps clients engage, acquire and retain customers more profitably through the combination of performance marketing capabilities, proprietary technology and digital-media expertise. Practice areas include: affiliate marketing, mobile, search, social media, display advertising, email and data acquisition.

MediaWhiz is part of Matomy Media Group, a global performance marketing company.

For more information, visit www.MediaWhiz.com and follow MediaWhiz on Twitter at @MediaWhizInc.

About Matomy Media Group
Working across Web, social media and mobile platforms, Matomy Media Group offers advertisers, networks and publishers a range of opportunities integrated through one gateway, including an award-winning affiliate network, display ad network, mobile advertising solutions, search and social marketing, and virtual currency platforms.

With 7 branches worldwide and more than 250 employees, Matomy Media Group serves 40 billion impressions per month for 500 of the world’s leading advertisers across 7,000 publishers in 85 countries, and enables optimizing campaigns across all digital media to ensure cost-effective, controlled and high-quality results.

Matomy Media Group is a privately held company. For more information visit www.matomy.com and follow Matomy on Facebook www.facebook.com/matomymediagroup