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LinkedIn Sponsored Updates Beta

linkedin updates

Now it’s possible to reach the social sphere’s most professional of networks through their newsfeed. LinkedIn has announced the beta launch of sponsored updates (ads within the update feed) for both mobile and desktop.

Deliver relevant content with LinkedIn Sponsored Updates
The world’s only professional feed is at the heart of the LinkedIn experience. It’s where our members go for relevant insights to help them be great at what they do. Want to keep your content on target? Put it in the feed.

Here’s what the sponsored update looks like

linkedin sponsored update

image via Mashable.com

With the massive success of Facebook’s sponsored stories system, LinkedIn has clearly taken some pointers. It’s a nearly identical system. Except that for now, you’ll need an invite to LinkedIn’s beta.

You can request an invite here.

LinkedIn has also taken cues from Twitter’s recent advertising launch by providing “best practices” videos. Similar to Twitter’s case study videos. You’ll find tips, live examples, and how to videos on all thing’s “sponsored update” related here.

What do you think about LinkedIn’s new advertising option? Do you advertise on LinkedIn? Let us know in the comments below.

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