Over the past several months we’ve been talking about how big Real Time Bidding (RTB) is becoming for online advertisers. Well, now we have proof of just how big it’s becoming. Econsultancy recently reported that RTB will be a $7bn market by 2016.
From the start RTB has been all about efficiency. Efficiently selling ad inventory. Efficiently connecting buyers with sellers. Efficiently managing impressions and bidding. It all runs off the backbone of come pretty complex coding.
Those that use RTB sometimes feel their strategy has to be complex to make the most of this big technology. And they’re not wrong. There are a lot of variables when purchasing media through RTB platforms.
We found this awesome infographic on WhatRunsWhere.com that sheds some light on comprehensive real time bidding strategy. Check it out and maybe you’ll pick up some tricks to improve your advertising.
(Sorry we had to make this a small one – go ahead and click the image to enlarge)