Media Buying

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The Ultimate Digital Marketing Roadmap [Infographic]

OfferVault TeamApril 18, 2017 Affiliate Marketing, Blogging, ecommerce, Home Business, Media Buying, Mobile Marketing, Productivity, Search Engine Optimization-SEO, Social Media Marketing 0

You have an idea, a concept, maybe even a somewhat clear plan. First step (well one of the first), mobile optimized website. Next - advertising, SEO, Social Media, and so on. There is arguably so much to accomplish before you can flip that entrepreneur switch. Wouldn't it be nice if there was

Top 10 Digital Branding & Marketing Trends for 2017 [Infographic]

OfferVault TeamDecember 28, 2016 Affiliate Marketing, CPA Marketing, ecommerce, Media Buying, Mobile Marketing, Search Engine Optimization-SEO, Social Media Marketing 0

It's that time of year again, where you sit down and write out all your goals and changes that you wish to make for the new year. Many of us as business owners tend to re-evaluate what worked and what didn't in our approach for both wealth and growth. Borenstein Group

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Matomy Media Group Announces Intent to Build Mobile Media Buying Offering on the AppNexus Platform

OfferVault TeamNovember 26, 2013November 26, 2013 Media Buying 0

NEW YORK and TEL AVIV — November 21, 2013 — Global performance marketing company Matomy Media Group today announced a new partnership with AppNexus to build an industry-first mobile performance capability for media buyers. AppNexus offers the online advertising industry’s most powerful, open and customizable advertising technology platform. Matomy’s new performance-based

[Swipe File] A Golf Niche Media Buyer

OfferVault TeamOctober 30, 2013October 30, 2013 Media Buying 2

I love when I see a plan come together. Some of the best campaign building inspiration you could ever hope to have comes by surfing the web. That’s right, simply surfing the web and clicking on ads. When you do that beautiful campaigns literally jump out at you. It was just

Beware of The Botnets

OfferVault TeamOctober 2, 2013October 2, 2013 Media Buying 1

So you’re doing a little media buying. Perhaps you’re even playing around with real time bidding. When all of a sudden you notice you’ve gotten 1,000 impressions from a particular URL without a conversion. You may very well have just paid for traffic that wasn’t real. It happens to the best

7 Killer Media Buying Tips

OfferVault TeamSeptember 4, 2013September 4, 2013 Media Buying 2

Get better at media buying. That’s not only advice, that’s a call to action. And that’s not speculative advice either, it’s data driven. Here’s what’s going on. Between RTB exploding to a $7BLN by 2016 and the clear trend of mobile computing taking over desktop - media buying is becoming the

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Improving Your RTB Strategy For Higher ROI

OfferVault TeamAugust 21, 2013August 21, 2013 Media Buying 2

Over the past several months we've been talking about how big Real Time Bidding (RTB) is becoming for online advertisers. Well, now we have proof of just how big it’s becoming. Econsultancy recently reported that RTB will be a $7bn market by 2016. From the start RTB has been all about

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