The key to writing affiliate marketing articles that convert

So you have spent both your time and energy to write a half a dozen or so articles that support some the top converting offers on the web, but you have yet to make your first sale.

What am I doing wrong?

The answers possibly lay in the article itself.

Web Design Outsource gives us a few pointers in just how to craft an effective affiliate marketing article.

1.  Don’t over- think

Sure you want to craft a well thought out article, but don’t make it harder than it actually is.

Frequently, when writing affiliate marketing articles, people tend to “overthink” the article writing process and think they are writing Shakespeare or are rivaling Stephen King. Thankfully, you don’t have to have a Masters degree in English to write excellent affiliate marketing articles. 

You simply need to just be yourself.  Write as if you are giving your long lost high school friend some well deserved advice.   Adapt a writing style that is personable yet informative.

2.  Make sure you don’t go too light on the keyword placement.

Ideally, when writing affiliate marketing articles, you’ll want to sprinkle your target keyword into the article. The ideal place for inserting your target keyword is the headline, the first paragraph of your article, and the last paragraph. 

However, don’t over stuff the article.  The article still needs to make sense to the reader.

3.  Include a call to action. 

At the end of the article…

Or in the middle too (in addition to the end)

you want to have a call to action that refers them to a website for more information. Ideally, you want this to be the “money site” or the affiliate site where the person can buy the product.

4.  Make your article informative.  

You must make sure that your affiliate marketing article makes the reader feel good that they read it. They must learn something or feel like your affiliate marketing article was worthwhile if you want them to check on your “call to action button:” to your affiliate page. 

Don’t waste the reader’s time.  Give them a reason for stopping by and taking time out of their day to read your article.

5.  Don’t go overboard on the “pitch.” 

Articles are supposed to be a “soft sell” that nudges them toward a buying decision. Be sure to remove “salesy” language such as “ground-breaking,”breakthrough,” and “cutting edge.” 

Read Web Design Outsource’s entire article here.

How will you draft your next affiliate marketing article?  What will you do differently?