On Tuesday Google announced that it is cozying up with Twitter to make tweets more searchable on mobile devices. This new feature will only be available on the English version of Google.com for both Android and iOS.
“It’s a great way to get real-time info when something is happening,” writes Google senior product manager Ardan Arac in a company blog post. “And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”
A post on Google’s official blog shows what the feature will look like.
(source Google)
The deal paves the way for even more partnerships between the two giants.
I wonder how much more searchable we’re talking about. Like is this something that internet marketers are going to be able to exploit in mass or will this be geared more to established twitter accounts?