I don’t know about yourself, but whenever I have a memorial experience with a company the first place I turn to is social media. The message is there for everyone, including the company itself, to view and either agree with or shoot down. Unfortunately, not everyone is as tactful as myself.
If your company or brand has a social media presence (which it should!), then you have most likely had the unpleasant pleasure of dealing with some of those less than tactful negative comments from an unhappy customer or two.
What is the right way to go about diffusing the bomb? The Quick Tips team from Aweber released a video to help you out with all those sticky situations.