How do you measure your social media marketing efforts? Ways to measure can be tricky, but with a little help, you can get a better idea of where you stand. Start asking questions like, do your search metrics show the needed keyword results? If you are only focusing on search engine marketing, you are behind the times.
You need to determine the content that gets you the most clicks per keyword and develop more content similar to make the most of the money you spend on keyword marketing. That demonstrates to investors and leaders in your company where to focus other efforts using the most profitable keywords.
Of course, you should also be in the online conversations with others interested in those topics. Find out how many others discuss what you create and offer. Get the information that influences your industry and build relationships with others through conversations, group participation, and social media forums.
Finding ways to track the metrics of your efforts is important. If you don’t know where you are doing great and where you aren’t, you can’t formulate the plan to attack and conquer the situation. Learn more about the ways to measure and what you can do to increase your effectiveness at Enterprise Marketing Master Glossary Performance Terms.