The numbers are in and brands still to this day prefer to communicate via email, and consumers still want to receive them. In fact, 77% of consumers said they would prefer to receive marketing materials via email over any other lines of communication.
That being said, how do you create emails that stand out from the others?
Marketo has created a cheat sheet of sorts in the hopes of providing you with the references needed to plan out all your future email campaigns.
You will learn:
- How much time your peers are spending strategizing.
- What other marketers are testing.
- When the perfect time to send is.
- And why you should design your emails to be mobile ready.
After a quick study of the infographic below, tell us how you plan on taking your new knowledge into the email ring to win!
Brought to you by Email Marketing Software by Marketo
Thanks Caitlynn for the post. Great to go trough data in a form of info-graphic. Sometimes confusing to decide if email marketing is working or not, because a lot of miss representation out there about it, but the end of the day it is a common sense. I think the answer is in the how and of course the answer is strategy, testing and tweaking. Thanks again!