If you know anything about quality content, then you are fully aware that the majority involves anything and everything multimedia. Short videos are interactive and engaging, plus they can deliver your message fast and easily.
As a small business owner, you are most likely limited on resources and time. Good news is that video marketing is not only for the big brand names, but also very obtainable to us little peoples too.
In this article, I’ll spell out 4 ways to use short video content to grab the attention of your target audience.
Why go short?
Naturally, the first social media network that came to mind when we started talking video was YouTube. However, be fair warned it’s not the only shark in the sea of video content delivery.
Starting with the first movie trailer that aired on Instagram, marketers and business alike began to embrace the power of the short video on more networks than just YouTube.
Take these other networks for example:
- Vine – 6 second videos
- Insavids (Instagram) – 15 second videos
- Facebook – 2 to 3 minute videos
But why is short video so popular? The shift is likely due to a number of factors. The attraction of short-form social videos lies in their “snackable” nature.
In a world where our busy lives and brief attention spans seem to rule all, short videos just suit us better. We tend to consume content on the go, via our mobile devices, so the shorter the content, the better.
1. Instructional Shorts
Showing your audience how to do something, such as solve a problem or use your product is perhaps one of the easiest ways to hop right into creating short video content.
Just do a quick search on YouTube for DIY videos or even “instructions” to find several good examples of how others are using the simple “how to” short video platform to introduce their product or even promote someone else’s.
2. Showcase an Event
It could be an industry specific event, such as Adtech or a world-wide holiday celebration like the Christmas holiday season. Either way, slot a spot on your calendar to shoot something either leading up to the big day, or cover the event in your own special way.
3. Introduce New Products
Try a video reveal of your newest product. Make it fun and creative for the viewer, almost like a game or prize. This will appeal to our human nature that feels the need to be the first to know. Make the video all about the people and not so much about the product.
4. Don’t Overspend
Sure you could hire a professional crew to shoot your content, but there really isn’t a need for that much hoopla. Try using everyday objects and simple props to get your message heard. You would be amazed what draws people’s attentions in to your story.