A goofy looking smiley face. An airplane. A star. Even a rocketship or cute looking cat with hearts for eyes.
No, I’ve not gone mad, I’m talking about the likelihood that you have probably seen one or more of these as part of email subject lines in your inbox.
While emojis are fairly new, symbols are not. In fact, they have been a tool in the email marketer’s tool box for years. A well-placed snowman or cute kitty could have a positive effect on your open and conversion rates.
Using emojis in your email subject lines adds both humor and playfulness to your messages, so before adding in that silly winking guy that looks half drunk consider the tone of your email.
And of course split test them to find out their effectiveness!
As a successful marketer, it’s important to understand the different ways you should and should not be using emojis. Through the infographic below that was created by the folks at Marketing Cloud we are going to take a look at the best practices when using emojis within your email marketing campaigns.