Mindvalley Insights published a new video on boosting ctr’s and open rates. It’s about 20 minutes long but it’s a very good lesson.
There are a lot of marketers out there using a shotgun approach to email marketing. Doing this may drive revenue but it’s less sustainable than other methods. This video discusses how to cultivate that relationship with your list so you can consistently drive opens and clicks.
After all, who wouldn’t want more consistency in their marketing?
Personally, I like their trick for getting people to reply to your email ensuring that you’re added to their white list. The first step in increasing opens is making sure the email hits their inbox.
Another big takeaway is to constantly ask yourself “what do I want the reader to do after reading this email.” This isn’t a new concept by any means. But it’s a fundamental that get’s ignored. Every email should have a desired outcome.
What nugget of gold did you pick up from this video? Any email tricks you’d like to share?