Instagram made headlines this past week with their blatant copy of Snapchat’s Stories, however don’t put them into the scum pile too fast. Their platform is growing at an alarming rate, recently surpassing 500 million monthly users. Those users being responsible for more than 95 million posts daily, including images and video.
This should shine some light on the blaring marketing opportunity for businesses of all sizes and across multiple avenues of business. Yet, many are still inactive on this particular social network.
This network, like many others, offers both organic and paid opportunities. Both can be accessed through Facebook’s self-serve platform, which feature’s the network’s targeting options.
It’s a well known fact that visual content, both video and images, offers clear advantages over text based ads. This could be due to 40% of consumers responding higher to information presented visually compared to plain text.
To make sure your efforts are headed down the right path, check out the infographic below from Buzzoid.
Infographic by: Buzzoid