The FTC recently announced that 2017 fees for telemarketers accessing phone numbers on the National Do Not Call Registry will increase from 2016, and are set forth in a Federal Register notice.
All telemarketers calling consumers in the United States are required to download the numbers on the DNC Registry to ensure they do not call registered consumers. Some organizations are exempt, such as some charitable organizations. The first five area codes are also free.
Telemarketers are required to subscribe annually for access to the DNC Registry numbers.
The 2017 fee increase is due to a re-evaluation, pursuant to the Do-Not-Call Registry Fee Extension Act of 2007. In pertinent part and pursuant to the Act, in 2017 telemarketers will pay $61 for access to DNC Registry phone numbers in a single area code – an increase of $1 from 2016, up to a maximum charge of $16,714 for all area codes nationwide – up from $16,482 in 2016. The fee for accessing an additional area code for a half year will remain $30.
Please contact an advertising compliance lawyer if you are interested in discussing telemarketing-related compliance issues, including the design and implementation of effective Do Not Call protocols.
Richard B. Newman is an Advertising Compliance Lawyer at Hinch Newman LLP focusing on marketing and digital media matters. His practice includes conducting legal compliance reviews of advertising campaigns, representing clients in investigations and enforcement actions brought by the Federal Trade Commission and state Attorneys General, commercial litigation, advising clients on promotional marketing programs, and negotiating and drafting legal agreements.
HINCH NEWMAN LLP. ADVERTISING MATERIAL. These materials are provided for informational purposes only and are not to be considered legal advice, nor do they create a lawyer-client relationship. No person should act or rely on any information in this article without seeking the advice of an attorney. Information on previous case results does not guarantee a similar future result.
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