At OfferVault, we usually pay attention to updates that can actually make a difference in day-to-day media buying. Especially when it comes to big GEOs and pricing changes that lower the risk of testing.
Recently, Clickadu introduced a limited-time update for India traffic, and it’s something worth taking a look at.
What’s changed
For the whole month of April, the minimum bid for Popunder traffic in India has been reduced:
- from $0.2 CPM
- to $0.1 CPM
The new price is already applied on the platform, so there’s nothing extra you need to activate. You can check it directly on the Clickadu platform.
Why India and why now
India has always been a go-to GEO for volume. Huge audience, strong mobile usage, and a constant flow of traffic.
April adds another layer to that. The Indian Premier League starts during this period, and it usually brings a noticeable increase in user activity. More people online, more time spent on devices, and overall more traffic to work with.
What you get
Quick summary:
- GEO: India 🇮🇳
- Format: Popunder
- Minimum CPM: $0.1
- Period: April 1 to April 30
- Availability: already live in the SSP
No promo codes, no extra steps.
Where this becomes interesting
Lower CPM is not just about saving money. It changes how you can approach testing.
You can try more creatives and angles without burning through your budget too fast. You can collect data quicker and make decisions earlier. And once something works, it becomes easier to scale without a big upfront spend.
It also gives you room to experiment. New verticals, new funnels, or even campaigns that didn’t work before at higher costs.
Who this is for
This update makes the most sense for:
- media buyers running pop traffic
- affiliates testing new GEOs
- teams focused on volume and scaling
- advertisers looking to lower acquisition costs
Our take
We see a lot of GEO promos, but not all of them are actually useful in practice. In this case, the timing and pricing make sense together.
Lower CPM combined with a seasonal traffic spike makes April a good window to test India traffic properly.
Final thoughts
If India has been on your list, this is a simple way to get in or scale further.
Lower entry cost, more activity, and no setup friction.
Tiny bids. Massive India.
Get Started
Interested in testing this update?
Head over to Clickadu, launch a campaign, and see how India traffic performs while the $0.1 CPM is still available: https://www.clickadu.com/blog/india-traffic-sale-2026?utm_source=offervault&utm_medium=article&utm_campaign=minbidin
