Affilate Marketing Inside Scoop
If you have gone in any retail store over the last couple of weeks, you probably let out a sigh of disgust at all the Halloween and Christmas decorations. Even if you are a big green grinch you should know that the holiday season is often many retailer's (eCommerce or
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As email marketers we are constantly striving to make our outbound campaigns even more personalized than before. To do this some of us have taken up the art of geotargeting so that we can now provide our subscribers with content that is relevant to their location. I’ve said it before, and
Read MoreA goofy looking smiley face. An airplane. A star. Even a rocketship or cute looking cat with hearts for eyes. No, I've not gone mad, I'm talking about the likelihood that you have probably seen one or more of these as part of email subject lines in your inbox. While emojis are
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Email, even to this day, continues to be our primary means of communicating with our audience. Because of this, it is more important than ever to make certain your brand is reflected in every email that is sent. Unfortunately, we (marketers as a whole) seem to be getting worse rather than
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It often comes as quite surprise to most companies when they find out that 60% of subscribers in the average email list are dormant. For a company with 20,000 email subscribers, that’s 12,000 emails that have dropped off. In the email marketing world, losing subscribers is close to something like - death.
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According to a recent study conducted by global data solutions provider Return Path only about 79& of permissioned email marketing messages actually reached their reader’s intended inboxes. This of course shows a decline from 2014 when 83% of all commercial email was successfully sent to their prospective destinations. “This means
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The numbers are in and brands still to this day prefer to communicate via email, and consumers still want to receive them. In fact, 77% of consumers said they would prefer to receive marketing materials via email over any other lines of communication. That being said, how do you create emails
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