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The Ultimate Process of Creating Effective Banner Ads

Banner ads give us marketers the flexibility to effectively put your message under the noses of the exact target audience you wish to reach. Is it easy? Yes, relatively. However, with like the majority of anything that is to be done right it will require some research. To make the

CFPB Civil Penalties and How to Mitigate Them

Richard NewmanJuly 9, 2014July 14, 2014 CPA Marketing 0

CFPB Theories of Recovery and Mitigating Factors The Consumer Financial Protection Bureau (“CFPB” or “Bureau”) continues to aggressively serve Civil Investigative Demands (“CIDs”) upon lead generators operating within verticals that implicate federal consumer financial laws. What follows is intended to briefly address multiple theories of recovery that the CFPB could potentially

Understanding and Improving Click-Through and Conversion Rates

OfferVault TeamJuly 8, 2014 Affiliate Marketing, CPA Marketing, Mobile Marketing, PPC, Search Engine Optimization-SEO, Social Media Marketing 3

Remember when you first started in this business? How mind-boggling all the terminology was? And how even though now you know what mean - Do you really know what they mean to you? CTR (click-through rate), conversion rate both are super important terms in both the SEO world as well

Create Killer Landing Pages That Work

OfferVault TeamJuly 2, 2014 Affiliate Marketing, CPA Marketing, ecommerce, Mobile Marketing 7

I KNOW you aren't one of the gazillions of website owners that has sent traffic directly to your home page and assumed that your visitors would find all your promotions on their own. You can't be! Because you KNOW better. Right? Well according to MarketingSherpa's Landing Page Handbook (2nd Edition), 44 %

Are You Sacrificing Future Trust for Sales Today?

OfferVault TeamMay 20, 2014May 20, 2014 Affiliate Marketing, Blogging, Copywriting, CPA Marketing, ecommerce 0

Just because you have the gift of gab and could easily sell ice to an eskimo, doesn't mean you should. True, the first lesson a developing salesperson learns is how to qualify a lead/sale. However, there is something more important than making sure your potential "sale" wants to buy what

Why Split-Testing is Like Sex in High School

OfferVault TeamMay 14, 2014May 14, 2014 Affiliate Marketing, Conversion Optimization, CPA Marketing 0

Everybody is talking about who is doing it. And how they are doing it. Although most of it is just all talk or worse yet rumors. Of course, we still look up to the people on top and idolize their umpff. No -- I'm not talking about sex! Get your mind out of

108 ways to increase your website’s profits via split testing

OfferVault TeamMay 14, 2014 Affiliate Marketing, Conversion Optimization, CPA Marketing 0

Ok so now that you know the power of split testing and you've hopefully taken a look at all the tools available for you to conduct the tests with.... what are the MOST effect tests to run? And where should you start? Below are 108 way to increase your conversions via