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What the Heck is an A/B – Split Test?

Simple, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a scale that defines success. This scale is normally your click through or conversion rate. To determine which is better, A or B, you would subject both to an experiment/test

The Stringent Opt-In Regime Created by Canada’s Anti-Spam Law (CASL)

Richard NewmanApril 28, 2014April 29, 2014 CPA Marketing 0

In what is widely considered to be one of the most restrictive laws on the planet dealing with commercial electronic messages, most of Canada’s long-awaited anti-spam legislation will take effect on July 1, 2014 (“CASL”). CASL regulates all commercial electronic messages that are sent or accessed by computer systems located within

3 Mistakes You Are Likely Making With Pinterest

OfferVault TeamFebruary 25, 2014February 25, 2014 Affiliate Marketing, Conversion Optimization, CPA Marketing, Social Media Marketing 3

Pinterest is definitely one of the “next big things” in the social media realm these days. But oftentimes, many online marketers find it much more difficult to monetize then some of the other social media outlets. Fortunately, there are a lot of common mistakes many people are making in their efforts

The Best Digital Marketplace For You

OfferVault TeamFebruary 14, 2014February 14, 2014 Affiliate Marketing, CPA Marketing 5

With the increasing unpredictability of the CPA space, more and more affiliates are increasingly flocking to digital marketplaces as an alternative to making money online. As with the CPA side of the industry, though, there exists an initially overwhelming amount of options in regards to who to run with. But

Tis the Taxation Season

OfferVault TeamFebruary 5, 2014February 7, 2014 Affiliate Marketing, CPA Marketing 0

It's that time of the year, folks... That's right, tis' the taxation season! (Hip, hip... hooray?) Generally speaking, the unabashed joy or unbridled sadness that one experiences when tax season rolls around usually ties directly into whether or not you’re going to be getting money from the government via a tax refund

Uh Oh….You’ve been rejected from a network……Now what?

OfferVault TeamJanuary 30, 2014January 30, 2014 Affiliate Marketing, CPA Marketing 2

Despite what many of you in the recently rejected boat may think, there is life after affiliate network rejection. There is light at the end of the tunnel... you just have to be looking for that light, and not trying to eye-snipe coins at the bottom of the river. There are

[Infographic] 25 Deadly Social Media Tools

OfferVault TeamOctober 16, 2013 CPA Marketing 1

The title really says it all on this one folks. Check out the tools below. There were several I've never heard of but found them to be very interesting. If you thought you knew it all when it came to social media tools - you better check this infographic. Click