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Understanding and Improving Click-Through and Conversion Rates

Remember when you first started in this business?  How mind-boggling all the terminology was?   And how even though now you know what mean - Do  you really know what they mean to you?  CTR (click-through rate), conversion rate both are super important terms in both the SEO world as well

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Oh look pretty pictures – It’s all about the images

The folks over at MDG created and infographic showing the abundant power of image optimization and how it affects both traditional desktop and mobile marketing.   (click the image for a full-size view) Infographic by MDG Advertising   How will you use images in your future marketing campaigns? 

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