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Improving Your RTB Strategy For Higher ROI

OfferVault TeamAugust 21, 2013August 21, 2013 Media Buying 2

Over the past several months we've been talking about how big Real Time Bidding (RTB) is becoming for online advertisers. Well, now we have proof of just how big it’s becoming. Econsultancy recently reported that RTB will be a $7bn market by 2016. From the start RTB has been all about

How Programmatic Buying Will Save You Cash And Make You Millions

OfferVault TeamMarch 6, 2013 Media Buying 0

In recent months we’ve covered an up and coming traffic source called real time bidding. If you want to get caught up on RTB you check out those posts below. Fair warning though - we’re about to blow the lid off of everything you think you know about media buying

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