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Banner Ad Design: Do This, Not That Edition

A few weeks ago we discussed affiliate banner ad design tips. There were several great examples of what makes a good banner ad in that post.

Today, let’s take a look at a few more banners. You’ve got to see a lot of images to get a feeling for graphic design. It’s just how it goes. The more you see the more sophisticated your pallet becomes.

Being able to see the difference between a good banner and a bad banner will help you in the long run. Let’s have a little session of Do This, Not That. You’ll see what I mean very quickly.

High Contrast Banners

Do This

good contrast banners

http://www.moat.com/search/results?q=comcast

Not That

bad contrast banners

http://www.moat.com/search/results?q=plan+b+one-step

Call To Action Buttons

Do This

good call to action

http://www.moat.com/search/results?q=pinnacle+gold+group

Not That

http://www.moat.com/search/results?q=ticketmaster

Less Is More Design

Do This

good-less-is-more-banners

http://www.moat.com/search/results?q=advance+america

Not That

bad-lessismore-banners

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