New SEMRush Interface Review

When was the last time you’ve used SEMRush.com? I’ll tell you what – they’ve stepped up their game recently. They’ve launched their new system design. I spent a little time with it and wanted to share what I found with you.

What I love

#1 Dashboard Overview Analytics

This was a really nice touch for busy site owners. When you plug your domain into the dashboard overview section you’ll see some interesting stats at a glance. You’ll see stats like:

• # of organic keywords ranking
• search engine traffic levels
• # of ads keywords
• ads traffic levels

Pretty good stuff for “at a glance” convenience. On top of that you can add multiple domains (Tabs allow for 4 comfortably).

#2 Amount of Data Available

When you type in a domain name into the search bar you’ll get data on several key categories. They are:

• Organic Research
• Advertising Research
• Adsense
• Backlinks
• Keyword Research

#3 Google Based Data

This one is clutch. I don’t know about you but for me, finding good quality GOOGLE keyword data is getting harder and harder. I know there are those that say it doesn’t matter as much anymore. But to me, it’s still the major player in town and that makes a difference.

#4 PDF Exports

Great for client work, if you do that kind of thing. (also – look how damn beautiful that screen is)

#5 Data From Multiple Countries

Whenever I do trainings this question inevitably comes up.

“How do I get search data for insert country here”

Well now my answer is a lot easier. SEMRush. You can get search and advertising data from several countries. They are:

• US
• UK
• CA
• RU
• DE
• FR
• ES
• IT
• BR
• AU

Those are definitely the most popular countries I get questions about. So bam. There ya go.

#6 Backlink Tool (Beta)

Although their new backlink tool is in beta, it’s clearly going to be a powerhouse. Just check it out in the screenshot below.

What I Didn’t Love (AKA Nit Pick)

Honestly this was a tough section to come up with. I’m kind of in love with SEMRush all over again. They’ve obviously spent a lot of time building this thing. And trust me, I speak from experience, developing intuitive useful apps is no small feat. So with kid gloves I’ll jump into the one nit pick I have so far.

#1 Navigation Confusion

At first it was tough for me to find the link back to the dashboard overview. I kept clicking “overview” and it didn’t bring me to the page I wanted. (The link to the dashboard is hiding in the upper right hand corner under your username in a drop down menu FYI)

Honestly… I tried to come up with something else for this section. I really did. I’m not taking the lazy man’s way out. It’s just that at this time – I have no other nit picks.

Is that to say the tool is nearly perfect?

Nah…

The more you use a tool the more you get a feel for it’s short comings. It’s just the name of the software developement game. Nothing is perfect. It can always be improved. But for now – I’m a happy camper.

I totally recommend you check this tool out if you’re at all interested in:

• Competitor intelligence
• Keyword research
• Tracking site analytics
• SEO
• PPC
• Media Buying
• Adsense
• International SEM data

Here’s a link to SEMRush.com