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Google’s Still The King

Have you heard that Google isn’t as big of a deal as they once were? Are you under the impression that Google isn’t one of the largest traffic sources available? You better think again. Google is still the king in web traffic.

Sure there’s more traffic out there, as a whole. Between CPV, Social, Mobile, Direct Buys, RTB, etc. you’ll find an absolute mountain of traffic. But Google is still the king in web traffic.

Not too long ago Google suffered from a major power outage. Guess what happened to the world’s net traffic?

It dropped 40%

That’s an absolutely astounding amount of traffic.

The event began at approximately 4:37pm Pacific Time and lasted between one and five minutes, according to the Google Apps Dashboard. All of the Google Apps services reported being back online by 4:48pm.

The incident apparently blacked out every service Mountain View has to offer simultaneously, from Google Search to Gmail, YouTube, Google Drive, and beyond.

So what’s the point? The point is that no matter how many updates, penguins, and slaps Google sends our way – it shouldn’t be ignored. The difference these days is that it’s not to be looked at as your sole source of traffic. It’s not enough to just do SEO, or just do PPC, or just create Youtube videos.

The modern affiliate marketer is a jack of all traffic-trades.

One thought on “Google’s Still The King

  1. So true so true. Even though google owns a majority of search there’s bing, yahoo, msn, and other channels. A jack of all trades is defenitely the key. Thanks for the healthy reminder!

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