Mobile discovery continues to be a challenge for many advertisers and developers. Getting app installs can be easy if using incentivized traffic; however, if the goal is to engage consumers, the challenge can be much more daunting. This is where affiliates can play a vital role in helping cost-per-install (CPI) advertisers supplement their current activity in user acquisition.
Some of the most popular consumer verticals in CPI campaigns, both for Android and iOS, including the gaming, security and utility verticals.
In this article I’ll outline three reasons why affiliates should start promoting CPI campaigns today.
Easy to Convert
App install campaigns are easy to convert. Other mobile campaigns, including lead gen, pin submits and pay-per-call, all involve a user that has to be highly engaged and willing to forfeit his or her information or time. With app installs a user simply clicks “install” and, once the app is opened, gets credit for that action.
Downloading apps is a spontaneous activity that lends itself well to display marketing. Affiliates can find success with app download campaigns run a CPI basis by purchasing broad RON mobile traffic across ad networks, DSPs or direct placements and still generate a high enough eCPM to profit.
Small Budgets? No Problem
Another advantage when testing CPI campaigns is that you won’t need huge budgets to get actionable data. Typical CPI prices are between $.50 to $2.50, depending on the application, geography and operating system targeting. With such a low payout and quick conversion point, you can usually see if an offer has a chance to perform with budgets as low as $100. For those affiliates with limited testing budget they now have the opportunity to find offers that work without having to spend thousands.
More Smartphone Usage Means More CPI Campaign Scale
With smartphone usage continuing to grow both domestically and abroad, your CPI campaign is now more scalable than ever before. The U.S. market is highly competitive, but the good news is that affiliates can tap into international markets. These markets not only have cheap inventory, they also have thousands of users who are looking to download the apps you’re promoting. Look for campaigns that take many geo’s and utilize your optimization and targeting when scaling to other regions.
Mobile CPI campaigns are plentiful and an easy win for affiliates willing to put in the work. The spontaneous conversion points and lower payouts allow affiliates to quickly test offers without having to spend massive budgets to gather optimization data. Once you hone in on what makes your application resonate with users and garner downloads you’ll find yourself with limitless scaling opportunities when thinking internationally.
This post was brought to us by Alex Tsatkin, who is vice president of mobile at Matomy Media Group, a global performance marketing company. He can be reached at firstname.lastname@example.org.