Have you finished your sales and marketing plan for 2015? Well don’t set anything in stone yet before you read the findings from a study conducted by Implisit.com.
The folks at Implisit analyzed the conversion rates of hundreds of companies in order to break down the specific channels that offered the best B2B conversions. The findings are laid out in an easy to read infographic below.
The specific companies that Implisit studied converted 13% of their leads into opportunities and another 6% into paying customers. The average amount of time it took to turn that opportunity lead into a customer was 18 days, while it took 84 days to turn the lead into an opportunity.
How does your business rank in this study?