Unless you are hiding in the closet (digitally or otherwise), you are aware of the growing importance of having some kind of video presence linked to your brand. Syndacast put out an infographic that points out some very compelling reasons for either starting or continuing to engage your customers via this particular media channel.
Have a look below and tell us how you are putting your brand to video. Maybe it’s using the newest and hottest product we have heard about in our marketing arena: Check it out here!
Written Data:
# – 74% of all internet traffic in 2017 will be video
“It is crucial for marketers to start creating and incorporating video as part of their content strategies.”
# – 52% of marketing professionals worldwide name video as the type of content with best ROI
“Marketers can learn about views, how much content was viewed, in what order and their geographical locations.”
# – 65% of video viewers watch more than 3/4 of a video
“Video is the preferred communication style for customers. Start converting text-based information into video-based.”
# – Videos appear to be more prominent as they contain an eye-catching thumbnail image encouraging more clicks
“Eye-mapping study of SEO video results shows that consumers tend to pay more attention to video listings.”
# – 93% of marketers use video for online marketing, sales or communication
“Video content is very diverse and can be used in multiple ways. They can be embedded on websites, shared in email campaigns, used to communicate internally, train sales team and used for customers and more.”
# – Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%
“Video is a such a powerful communication medium that simply using it in an email subject line gains more positive results.”
# – B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic
“Video content is king when it comes to social media.”
# – 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product
“Smartphone users have said they rely on video’s from brands to make their purchasing decisions.”
