According to Google’s Bad Ads Report, that was released this morning, the search monster (or giant whichever you prefer) disabled 524 Million bad ads and banned more than 214,000 advertisers in 2014. They also disabled 700,000 sites in 86 different languages.
Google defines a bad ad as “those touting counterfeit or harmful products,” such as firearms, cigarettes, and pitches making misleading claims. Google also itemized, “trick to click approaches” accounted for the largest percentage of problem ads with over 43 million ads being disabled or rejected for the violation.
“We have a team of analysts who work around the clock to protect users, and continue to hone our detection technology to identify bad ads and stop bad actors as it’s a vital part of keeping our ads ecosystem clean,” wrote Vikaram Gupta, director of ads engineering at Google, in a blog post.
Weight loss, travel, and of course business opportunity are specific industries that seemed to spawn a surplus of scams. Last year alone, TrustInAds.org (a group including Google, AOL, and Yahoo) collectively removed more than 2.5 million ads related to weight loss.
Over 9.6 million ads were disabled for health-care related violations — think illegal online pharmacies.
The report also points out that more than 4.3 million ads were disapproved for copyright infringement.