Out of all the questions that I get regarding the content of this site, “What blog platform are you using?” is probably the number one sought after answer. To this my answer is always the same: “Before you go searching for the best looking WordPress theme, take a few minutes to consider how a theme can impact things like your brand, user experience, and search engine rankings. Just because the theme that is currently used on Scoop is working for us, it doesn’t mean it will be a right fit for you.”
So often, (including with myself), I’ve seen someone purchase a WordPress theme that has all the bells and whistles (so to speak), but yet they struggle to get it to fit their vision. In the end they normally scrap it to either purchase another theme OR find one that does exactly what they desire that is free (or a lot less than the first one they purchased).
For more information and advice on how to choose the best WordPress theme for your website check out WPShrug’s infographic below. They go into great detail with tips on how to search out and purchase the right theme for you and your business.