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Twitter Now Placing Ads Within User Profiles?

You might soon notice a new adornment to your Twitter profile:  an advertisement.

Just as predicted twitter is bringing promoted tweets to people’s profile pages as part of a new market test.   According to Re/code, “The ads are separated from other tweets by a small bumper that creates a break in the stream, and a label that reads Suggested by Twitter”

“We’re experimenting with this feature, as we do with all our ad features, in order to create great experiences for our users, advertisers and partners,” the spokesperson said in a statement to Re/code.

The ads will, for now, only appear to users that are logged in and unverified profiles.  It’s not spelled out why verified profiles are excluded, but it’s easy to guess.  Brands such as Nike aren’t going to want to see Adidas tweets on their verified sponsored athlete’s stream.

Twitter is now showing promoted tweets within the streams on user profiles.


image source:  re/code

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