“If you build it they will come.” I literally cringe each and every time I hear someone say that in regards to anything digital marketing related. In reality, we all know that building it is just the first initial step in a long line of steps to success.
After the initial build of course comes the traffic, but that is where many seem to stop. This is a big .. HUGE.. failure. Your content, whatever it may be, should be tied into metrics that can be then measured and tested.
Is your content hitting the mark?
The following infographic from Curata offers 29 content marketing, such as consumption, retention, sharing, engagement, lead, sales, and production costs metrics.
For example, “you can track retention of existing email list subscribers by keeping an eye on unsubscribes and opt-outs,” states Curata.
“Similarly, you’ll want to track new subscribers to see if you can grow your list at the same time.”
Retention refers to “receiving a ‘follow’ from them, so they can continue to get updates and hopefully come back to your site,” explains Curata.