When you peruse around the internet looking at various products and services and you happen to land on one of those long-form type sales letters (we all the know the ones), do you read the entire page or just skip over the big bullet points and head straight for the X or the “Buy Now” button?
Simple fact: Only 28% of written text is actually read on average.
This is why most sales pages these days have an “explainer video” or “video sales letter” instead or sometimes in conjunction with the long-form sales letter.
The folks over at QuickSprout have put together a simple infographic to creating a killer explainer video. Check it out below and tell us what you think.