Six decades have a way of changing and shifting even the strongest of brands. Playboy – once considered racy, even obscene – the publication that many considered a rite of passage is now attempting to change the way it’s seen by the world.
That’s right – they are attempting to rebrand themselves, but into what exactly?
According to The New York Times, Playboy Magazine has decided to stop publishing nude photos. The switch to PG-13 images will take effect this March when Playboy is set to roll out their redesign.
In the age of the Internet, naked pictures of women such as Kim Kardashian, and explicit Internet sex available in a nearly infinite variety it’s no wonder they didn’t decide to make the switch sooner. At the same time, people are flocking towards online consumption of their daily publications such as news, magazines, and even entertainment. Most done on the go using a phone, tablet, or work computer.
“You’re now one click away from every sex act imaginable for free,” Playboy CEO Scott Flanders explained to theTimes. “And so it’s just passé at this juncture.”
As of last summer, Playboy put an end to publishing nudity on its website. This resulted in a surprising leap in unique visitors per month – in the tune of 16 million.
So do you think they are on the right track to a comeback? Or were they a brand that died out with the age of the Internet?
