Snapchat is turning into a video power lord it seems and accomplishing it quickly. The primarily mobile social media company is now reported to deliver more than 7 billion video clips each and every day. That puts them in a very close position to rival the amount of videos that are currently being viewed on Facebook. Who by the way has 15 times as many registered users.
Most of the growth can be attributed to Snapchat’s Stories, a feature that allows people to share short video clips that are only viewable by their followers for 24 hours before they expire, notes Bloomberg, which first reported the latest staggering figure.
The 5-year old company is currently valued at a whopping $16 billion in private markets, has seen a dramatic increase in its video views since May 2015, when the company reportedly was generating 2 billion daily video views. Then in November of 2015, the Financial Times reported that the company’s video views had climbed to 6 billion per day. However, the latest report puts them just shy of Facebook who announced in November that their users watched 8 billion videos every day.
It’s worth mentioning here that Facebook calculates a “view” as any video that auto-plays in a user’s feed for more than three seconds. Where as on Snapchat a user must actually click the video for it to be counted towards the tally. Of course, Snapchat’s whole messaging service is centered around sharing videos, where Facebook’s is not.