I’ve said it before, and I’ll say it again. Content is key!
If you want to be someone in this business, you need to learn the in’s and out’s of creating not only good, but great content. Either to promote yourself, your own personal product, or your clients. Content marketing has seemingly become one of the most important tools marketers have at their disposal.
Unfortunately, not everyone has learned those in’s and out’s yet. Even though 90% of business who have an online presence say they are using content marketing in one way or another, only a small percentage are getting any pull from their efforts. Most of their content remains in an untargeted clutter swimming in “trash” heaps about the internet.
The infographic below put together by AussiEssay spells out the 8 Hallmarks Of Great Content. Use this as a checklist for your own content marketing efforts.