Tax season isn’t just about the dreaded process of filing your business taxes, but it’s also a opportunity to boost your sales. By using tax time promotions, offers and tie-ins you can add some dollars to your bottom line.
Here are a few ideas that you might want to implement while this tax season is still hot.
Use the Number “1040”
While no one enjoys filling out a 1040 Form, the numbers itself offer many keyword promotional possibilities.
For example, consider selling a promotional lead-magnet product for $10.40.
Offer a Tax-Free Experience or Service
Offer a tax-free shopping experience for a limited amount of time.
Position Your Offer as a Refund
We’re all hoping for a tax refund, so why not offer your customers one. Instead of the traditional “BOGO” offer, give them a refund when they buy two items in a certain range.
Offer Tax Tips for Next Year
If you’re in the financial services industry, now is the time to start marketing your services. Offer customers a free consultation or product trial and tout how you can help them do a better job of filing next year.
There are a vast amount of opportunities to be had for tax-time promotions. For more inspiration, check out this roundup of Tax Day Freebies, Promotions, Deals and Specials from Forbes, which features a selection of the best promos offered by businesses last year.