When I sit down to draft a new post or article, my initial focus is always crafting something that is both original and engaging that readers will want to both read and share with their friends and colleagues because they either find it interesting, informative, or funny.
We have visited the topic of content marketing many times before, however it seems there are still plenty of things left to discuss in order for all of us to reach the people that we hope in our mind’s eye to reach. The questions are many and will most likely never all be answered, but is that such a bad thing? This just means there is always room for growth, improvement and refinement.
Kayak Online Marketing has put together a handy infographic spelling out the 21 new rules of content marketing. This should get us headed in the right direction and on a clear path towards even more answers.