As with all other social media ad targeting techniques, Snapchat ad targeting can be a powerful way to get the attention of a specific type of audience.
Many marketers though, both those that are new to the game and veterans alike, find the process of learning what works and what doesn’t a bit overwhelming.
An infographic by Advertisement, a Snapchat advertising agency, helps to clarify the entire process. In fact this is the same guide that they themselves use in house.
Check it out below and let us know how it’s working out for you in the comments below.